Find customers with Search Engine Marketing
Search Engine Marking is a fast-paced dynamic area of web advertising. It can be very cost effective compared to other forms of internet advertising, that is if you know where to spend and where not to. And if you're not tracking your results, you're certainly not getting the most for your marketing dollars.
We can assist you in finding the right methods of search engine marketing, and then manage the campaigns. Contact our team to find out how we can help.
What is Search Engine Marketing (SEM)?
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages using paid placement, contextual advertising, and paid inclusion. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
Search Engine Marketing includes:
- Paid inclusions in search engines
- Website submission to search engines and directories
- Pay Per Click (PPC) Advertising
- Market Research
- Keyword Research
- Conversion tracking
- ROI management
Pay Per Click (PPC) Advertising
Currently the largest and most popular form of Internet advertising. Pay Per Click Advertising (PPC) involves creating and placing ads in the margins of the search engine result pages. Many businesses use these ads to persuade people to visit their website. In order for a PPC campaign to be effective, you, as an advertiser, must bid on keywords that best define your business. Your ads will appear when someone searches for products or services using the keywords that you placed a bid on. You only pay when a visitor clicks on your ad - hence, Pay Per Click.
Keyword Research
The process of finding and deciding upon the best keyword phrases on which to bid in order to advertise a particular web site. This includes factors such as the frequency for which a term is searched, the amount of bid competition and price, how general or specific a certain term is and potential return on investment.
Niche Keywords
Very specific search terms that relate to a niche market. These types of keywords, if selected carefully, can achieve amazing results in click-throughs and return on investment.
Tracking Results
We officer results-driven advertising with performance tracking.
Request an free quote
Contact us regarding your needs and we'll be happy to put together an estimate.
